Gagan

Gagan is an upcoming New York-based South Asian clothing brand that celebrates shared South Asian stories and a deep connection to nature. The name, meaning "sky" in Sindhi, acts as a guiding symbol for the brand’s identity. The color palette, inspired by the changing sky at dawn and dusk, balances green for the land with pink for the horizon. This relationship between earth and sky is reflected in the logomark—a rising sun framed by a layered cloud.

The identity draws from conversations with the founders, rooted in shared childhood memories. Moments like dipping biscuits into chai or the excitement of guests bringing “Eidi” shaped the brand’s nostalgic narrative. The wordmark, influenced by the lost art of handwritten books, features delicate calligraphic strokes that echo a time of care and craft.

Gagan’s visuals evoke warmth and a sense of belonging, bridging generations while reconnecting people with nature and community.